About Bryan Thomas
My career journey has leveraged a foundation of Industrial Design discipline to inform consultative selling, leading teams, and directing design development. After 33 years in retail environment, fixture, display and exhibit industries, I have found there are multiple keys to success:
• Listening to the client to interpret needs,
• Engaging the client along the way as part of design development process, and
• Leveraging a collaborative process to enlist all stakeholders and downstream partners in the solution
My greatest contribution to the design process is strategic ideation. I visualize the outcome and enlist the right talent tool kit to collaborate effectively and achieve success. Through storytelling, I can communicate the process to the client in a way that they can visualize the outcome.
Building an impactful brand experience
Visualizing through the lens of the consumer allows you to create an immersive experience for a range of venues while reinforcing brand relevance.
Cambria Cove
Purpose: To create a strategic proposal in the creation of an online gift specialty store that informed by a specific female target and specific needs that intercept everyday life. This proposal to visualize this first introduction on-line with a migration to brick and mortar destination.
Outcome: Allowing target customer needs to inform product categories and those categories to inform a store layout and aesthetic. Strategic visualization to demonstrate this migration.
Creating retail destinations
Designing a successful retail store design environment requires a complex scope spanning conceptual ideation, design development, and market launch.
HMK Boutique Speciality Store
Purpose: Create a specialty experience through concierge services and curated products.
Objective: Provide in-house personalization of specialty gifts, apparel, cards, and stationary.
Outcome: Reinventing the way the consumer engages in gift and card selection.
Making a statement at trade shows
Keeping your company front and center by showcasing brand relevance strengthens existing relationships and attracts new business opportunities.
Hallmark Permanent Showroom
Purpose: Create a permanent showroom for Hallmark in the Atlanta Merchandise Mart.
Objective: Offer a venue with a revolving story that highlights the benefits of becoming a Hallmark retailer.
Outcome: Growing the network of retail outlets for Hallmark through departments and branded product.